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The use of white angles in front of red cars, stalls on a backdrop of dark blue tiles and the night sky blend in to effectively communicate the brands color and sets the mood. To which craft bartenders these days like to say, "vodka pays the bills.
The ad also holds some shock appeal for the female market and the more conservative consumer. As is assumed, drinks usually end up with getting people drunk and getting involved in practices prohibited in public places. The most common feature between Flirt and BevCo is that both are primarily targeting the young male market.
It encourages its consumers to dare and expect or do more than just drink. Target Market Target market for this product is more or less clear - Analysis: Other ads from the campaign are more over the top in depicting semi nude women as well.
The basic need however that it fulfils in terms of a product is the craving for an alcoholic drink. The ad can be seen as targeted towards males for consumption or encouraging males to get their female equivalents drunk.
The brand is depicting this sort of a persona and targeting customers with a similar personality.
Consumer need Consumer needs they are trying to fulfill here are not that of getting high or drunk but rather getting more than just a drink out of their brand. The use of color too is good and effectively communicates the brands color scheme dark red and white.
American distillers use the full range of base ingredients, but most are made from the abundant supply of corn from the US heartland.
The ad can use sexual overtones like ones used by flirt BUT without nudity. Potatoes are looked down on by Russian distillers, but are held in high esteem by some of their Polish counterparts.
They can however take a different approach like Flirt and create ads to create a hype. By the looks of it, most of the male population its primary target market will be amused and entertained by viewing them.
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